2014年1月6日 星期一

Final Product Improvement











It took few times for us creating this product. After deciding our product, we started working on how and when we should take the film. First time, Daniel, Anna and I went to Starbucks to discuss how to take the film. It was a little bit difficult for us to gather around to shot the commercial even we are in the same class. Then, we distribute the job for everyone and combine it together. Only when we shot the commercial would we find it was not easy to do with it.
I think PSA is more difficult than creating product because the product is our own creativity but PSA it is the issue that exist we need to improve. There is no limited of creating the product.












Final Product Improvement Communication History

 












2013年12月15日 星期日

Tuna Fish Protection PSA

























Print: William, Belle & Anna
Video: Anna & Daniel


First, we wanted to show the extinction of the tunas and if we over-catching them, there will be no more fishes. In the end of the video we should add the green peace logo on it. We also need to focus on the issue of the extinction of the tunas and the fishes in our print. Besides, We need to use the photos in the video to our print. Btw, I quiet like the drawing of the fish in the video and lay-out.















2013年12月2日 星期一

Copy writing - Bubblicious

















This advertisement is a brand of bubble gum - Bubblicious

What kind of headline was used?
This ad don't have headline or subhead.
Was there a subhead and a slogan?
The slogan of this ad is "The ultimate bubble."
Was the visual attractive?                 
Yes, the visual attractive is the man's head as big as bubble.
Was the overall lay-out creative?
Yes, lots of advertisements will put their headlines with very BIG format but this one is different because there is only the small slogan and the picture of the product under the right corner. The first we will focus is the man’s head when we see this picture.
Does it make the readers think? In what way?
Yes, if I saw this advertisement, I would definitely buy this product because it really attracts me because of his head. I would be curious what will I become if I eat the bubble gum.

http://comm165adriennecorain.wordpress.com/2013/02/19/blog-3-spectatorship-and-power-relationships-in-advertising/